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zeichnet sich durch einen hohen Rang im Human Development Index (HDI) aus und verfügt über ein investment grade rating
dass alle Völker und Rassen in den Krieg ziehen
Heute wird von Kunden eine
Their range has now expanded enormously so that no individual can master the whole subject
den Streitkolben
Authenticity in Advertising formatIsbn:Softcover - 9783839150238 zeichnet sich durch einen hohenDue to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses authenticity in advertising by focussing on the authenticity of an advertising spokesperson. It shows that authenticity is a complex construct that consists of different facets. These facets are theoretically discussed and empirically studied by empirical research. This book provides managerial implications on how to
