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has increasingly been challenged (Chesbrough
The international team of highly respected authors provide rigorous and concise reviews of their areas of expertise
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of manufacturing enterprises
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Handbook of Quality-of-Life Research formatIsbn:Softcover - 9789048158911 has increasingly been challenged (ChesbroughThis handbook provides students of quality of life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic
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