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The founder and CEO of the world's leading neuromarketing research firm explains how to build stronger brands and attract customer loyalty through the cutting-edge science of consumer brain scan research
Margaret Baxter
Habits aren't destiny
Highlights in the book include:
showing the connection between rejoicing and suffering
The Pigeon Tunnel - Stories from My Life Subclass Code_1OG The founder and CEO ofThe author shares personal anecdotes from his life, discussing subjects ranging from his Cold War era service in British intelligence to his work as a writer in Russia before and after the collapse of the Berlin Wall.
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