Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 Subclass_Perniagaan & Pengurusan Everyone agrees that Emotional Intelligence

Everyone agrees that Emotional Intelligence (EI) plays a key role in overall success

Covering hot new trends in the industry

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Think ASEAN! Rethinking Marketing toward ASEAN Community 2015 Subclass_Perniagaan & Pengurusan Everyone agrees that Emotional IntelligenceThink ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book