The Choice Factory: 25 Behavioural Biases That Influence What We Buy Class_Crime & Mysteries Touching almost every person in

Touching almost every person in Britain today

Yet when a chance encounter with charming

safe travel

So when Zoe tells Hannah she needs to get out of their down-and-out New Jersey town

You're not going to go carb-free or vegan or go cold turkey on the foods you love

The Choice Factory: 25 Behavioural Biases That Influence What We Buy Class_Crime & Mysteries Touching almost every person inBefore you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision making, from trivial food choices to significant work place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real life