Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Suclass Code_1KC George and Lennie

George and Lennie

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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Suclass Code_1KC George and LennieIn Content Inc., one of today's most sought after content marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It's a brilliant reverse engineering of