Hit Makers: How Things Become Popular Subclass Code_2IM and apartheid South Africa

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Hit Makers: How Things Become Popular Subclass Code_2IM and apartheid South AfricaWhat makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every business, every producer, every person looking to promote themselves and their work has asked. Drawing on ancient history and modern headlines from vampire lore and Brahms's Lullaby to Instagram Thompson explores the economics and psychology of why certain things become extraordinarily popular. With