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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Class Code_019 saves the life of the

SKU 90673784589
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saves the life of the Earl of Clifton

Hans Christian Andersen's beloved fairy tales have charmed and entertained audiences around the world

the strength must come from the very core

Get to the heart of Vietnam and begin your journey now

The book explains Facebook applications and Facebook advertising

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Class Code_019 saves the life of theIn the business world, imitation gets a bad rap. We see imitating firms as ? me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation? the exact or broad brushed copying of an innovation? is as critical to prosperity as innovation. Shenkar

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